Heather Keith Freeman (jnanacandra) wrote,
Heather Keith Freeman

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Another fascinating article on rumors, why they happen, how they're useful, and how to stop them.

A few ideas from the article: rumors help build social networks, and are also used to help find facts in the face of uncertainty. Saying "no comment" or ignoring the rumor is actually the worst way to deal with it, as it just preserves the vacuum in which rumors flourish. The best way to deal with them is to not only say that it's not true, but present context for the actual truth, to help make the truth make more sense than the rumor.
Tags: linkage, psychology, sociology
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